"A compelling and analytical roadmap to growing your law practice and a must-read for law firm leaders...." -- Martindale-Hubbell, Timothy Corcoran, V.P. Market Planning
"A highly compelling and delightful read which demonstrates the expanding role of lawyers..." -- Dan Pink, Best Selling Author of Free Agent Nation and Whole New Mind
"Henry Dahut's book is wonderful and thought-provoking." -- Linda Hazelton, Chair Education Committee, Legal Marketing Association
"This book is a must read for all lawyers. Henry Dahut really understands the art of law firm marketing." -- Latham & Watkins LLP, Perry Viscounty, Partner & Chair of Global Marketing Committee
"This is a great book...it belongs with the clasics of law firm management and service marketing..." -- PM Forum Magazine, Steve Barrett, Marketing Strategist, Formerly CMO of Paul, Hastings, Janofsky & Walker
From the Publisher
"Marketing the Legal Mind - A Search For Leaderhip in Lawyer Marketing" has been endorsed by Martindale-Hubbell and other giants in the lawyer marketing field.
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With that said, the book was for the most part somewhat distant from your typical small firm owner, like the owner was a law firm partner in a business firm for many years and is writing this book while smoking a pipe and wearing a suit with suspenders. It just didn't connect with me, and has some suggested procedures that just don't strike me as effective or practical, or that have been tested on a larger scale to prove their effectiveness. Seemed kind of hypothetical, and it's just not the kind of book for a small firm owner needing a nuts and bolts approach.
In his groundbreaking book, u2018Marketing the Legal Mind: A Search for Leadership (revised and updated in 2014), attorney and marketing guru Henry Dahut shows us how law firms can move from a lawyer-centered practice to a client-centered one. He offers his readers a step-by-step process that can transform a firm into a thriving practice.
Supporting his unique approach with accounts obtained from his interviews of nearly 100 partners nationwide, more than half of whom hail from large and established law firms, Dahut skillfully persuades readers to turn inward for the answers they seek about how to resurrect a practice that has long been lacking in depth and personal meaning.
In so doing, readers are inspired to question who they are as professionals as well as who they are and want to be as people. That last question, Dahut argues, is key to creating the paradigm shift law firm leadership is in grave need of to save a floundering institution from going down the proverbial rabbit hole out of which it may never again rise. Discussing the necessity of firms to identify what he refers to as its inspired values, Dahut writes:
Practicing law and building a business require two different skill sets. Both are demanding. Both are often grueling. And marketing is an integral part of an attorney or firm building business. However, most attorneys will tell you having to market themselves or their firm falls near their least favorite activity of recording the billable hour.
With Marketing the Legal Mind, Henry Dahut has drawn a roadmap for attorneys and firms to reimagine the process and purpose of marketing. Marketing can become more natural, more personal, more effective, and more enjoyable when it becomes branding through leadership, service, and passion. Unlike many legal marketing books, Marketing the Legal Mind is stripped of legalese and its friendly, often humorous, no-nonsense style makes it an easy, yet profound, read.
Reading this book will excite you. Following this book will reward you.
Roger Curlin, Past President of ACLEA (Association of Continuing Legal Education)